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Brainstorming

Brainstorming is a process for developing creative solutions to problems. Alex Faickney Osborn, an advertising manager, popularized the method in 1953 in his book, Applied Imagination. Ten years later, he proposed that teams could double their creative output with brainstorming (Osborn, 1963).

  • It is off the job training method to train an employee
  • This is creativity-training technique, it helps people to solve problems in a new and different way.
  • In this technique, the trainees are given the opportunity to generate ideas openly and without any fear of judgement.
  • Criticism of any idea is not allowed so as to reduce inhibiting forces.
  • Once a lot of ideas are generated then they are evaluated for their cost and feasibility.

There are four basic rules in brainstorming (Osborn, 1963) intended to reduce social inhibitions among team members, stimulate idea generation, and increase overall creativity:

  • No criticism: Criticism of ideas are withheld during the brainstorming session as the purpose is on generating varied and unusual ideals and extending or adding to these ideas. Criticism is reserved for the evaluation stage of the the process. This allows the members to feel comfortable with the idea of generating unusual ideas.
  • Welcome unusual ideas: Unusual ideas are welcomed as it is normally easier to “tame down” than to “tame up” as new ways of thinking and looking at the world may provide better solutions.
  • Quantity Wanted: The greater the number of ideas generated, the greater the chance of producing a radical and effective solution.
  • Combine and improve ideas: Not only are a variety of ideals wanted, but also ways to combine ideas in order to make them better.

 

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